How We Made it in Nigeria.

Lost on the dilemma route of white collar job or being your own boss?

You're not alone, several people wish they own one enterprise or the other. Many people want the freedom to do things at their own time without the regimented draconic public or private  company's employment rules.

However, entrepreneurship is a risky but potentially rewarding endeavor. The department of trade's  statistics reveal at least 50 percent of  new business startups last only 2 or 3years, and just 15 percent survive to 10 years especially in Nigeria and indeed West Africa.

Many business owner start with the orientation of the things they learn on the internet, relying on those information to go it alone. It's false, listen to the C.E.O of Isabiwork.com.
She said during the interview "I learned so many things along the journey to success, trick stars, false collaborations, gold digger advisors etc, I now understand much more than ever before"

According to Mrs Omotosho, learning and leaning on the support of your spouse, partners sometimes pay a lot. " They see the hindsight of route your foresight may over look.

What separates successful ventures from those that fails are just tiny over steps and ignorant little truck you over look and walk over. In a country like Nigeria where tools, infrastructure, and administrative processes are non existence, policy changes are daily occurrence

“When a company succeeds, it’s because it has discovered and made the right moves along the way,” Mrs Omotosho said during the interview. “ At our business group, we found out how to create and capture customer value.”

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That exactly is the key value of doing good floating business in today's Nigeria.

If you’re exploring entrepreneurship or in the early stages of launching a venture, it’s important to learn from others to avoid common pitfalls and discover which decisions most seriously would  impact your  company’s survival.

Isabiwork and OhWowPopcorn are enterprise stories of successful entrepreneur to inspire your entrepreneurial journey.

Like advice and guidance on your first leg forward? Why not subscribe to our radionline newsletters and gain muscle on entrepreneurship.

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Join us every Monday at 2pm and listen to industry gurus tell their business stories on the treacherous economic desert of commerce in Africa.